✦ About Me ✦
I'm a growth and performance marketing strategist with 10 years of experience deploying millions in ad spend across Google, Meta, LinkedIn, Reddit, and programmatic. I've built and scaled acquisition systems for software, health, legal, finance, and ecommerce companies—owning both strategy and hands-on execution.
✦ Where I've Been ✦
✦ Apr 2023 — Present
Senior Paid Media Specialist
NP Digital✦ Jun 2021 — Feb 2023
Digital Marketing Manager
Obviouslee✦ Dec 2018 — Apr 2021
Founder & Growth Operator
Zen Digital Marketing Coordination✦ Jul 2018 — Dec 2018
Digital Marketing Assistant
Sony Music Entertainment
✦ What I Do ✦
Growth strategy · Campaign architecture · CAC & LTV optimization · Full-funnel diagnostics · CRO · Budget allocation · Forecasting · Regulated industries
GA4 · Enhanced Conversions · Offline conversion import · AppsFlyer · Attribution modeling · Incrementality testing · Geo-holdouts · Marketing mix modeling
HubSpot · Unbounce · Zapier · AI-assisted workflows · Creative testing · AI-native creative production
✦ What I Studied ✦
Music Technology
New York UniversityArts & Entertainment Management
Purchase College, SUNY
